All is self. The true self is The Infinite Creator (i.e., Infinite Intelligence.) All things are distorted expressions of this self; all things are distorted expressions of The Infinite Creator. Everyone is a distorted perspective and a distorted aspect of The Infinite Creator. Everyone is another version of yourself; an other-self.
Since all is the self, service to an other-self is still service to self. This kind of service is that which takes its roots from the thought(s) or perception(s) of oneness, unity, and acceptance; a less distorted view of the self. This is the positive/integrative path that the self can explore in order to experience itself (i.e., know the self.)
The opposite of the service to an other-self path is service to self path. This kind of service is that which takes its roots from the thought(s) or perception(s) of separation, dominance and control. This is the negative/separative path that the self can explore in order to experience itself (i.e., know the self.)
Both the positive path and the negative path is ultimately service to the self (i.e., service to the creator) since all is the self/creator. Both of these spiritual paths will eventually lead to the same destination and reemergence into the truth of oneness. Neither path is right or wrong, and everyone must decide on the path that they want to explore due to the way of free will.
In order for one to graduate from this density, third-density, one must choose a path and polarize either positive or negativity. For the positive path, one must be at-least 51% positive (i.e, service to other-selves) in their thoughts, words, and actions. For the negative path, one must be at-least 95% negative (i.e., service to self) in their thoughts, words, and actions.
The work of polarizing is truly doing one’s best to dig deep within and ask “am I truly doing this for myself as in my ego, or for my other-self as in their ego?” As one works within third-density with this question, then one is asking the question that is more easily able to help them polarize either towards the positive path of service to “others” or the negative path of service to “self.”
True service to other-selves is all which is given and done without demand, expectation, and necessity of return. Whatever one can do for another without payment being requested either of the body, of the mind, or of the spirit, is that which is a true service to another self.
True service to other-selves is that service which is for love, and not that service which benefits from fear. Service to self is that service which benefits from fear; a service that is based upon the constant control, domination, manipulation of others, and power over others.
Whichever path you choose, is not right or wrong; it is equally valued in the eyes of The Infinite Creator.